*Robert L. Johnson, Chairman of RLJ Entertainment (NASDAQ: RLJE) today announced the scheduled appointment of Traci Otey Blunt since President of Urban Movie Route (UMC).
UMC could be the first premium subscription-based streaming provider created for African American and urban audiences that features quality urban content across all genres, including feature films, original series, stand-up comedy, documentaries, and other exclusive titles.
“I am excited to announce Traci’s appointment as UMC President. Two years ago, Traci joined the particular RLJ Entertainment management team as Executive Vice President for Corporate Marketing and Corporate Affairs and was assigned to launch and develop the company’s proprietary streaming provider Urban Movie Channel, ” said Johnson.
“Under Traci’s leadership and management, UMC has generated a strong business foundation to grow the subscriber base and distribute convincing content to its target audience. UMC provides attracted talented producers and authors from the African American creative community and it has acquired films and other content showcasing some of the most prominent Black actors plus actresses. I am confident that Traci and her team will make UMC a successful and valuable digital station for RLJ Entertainment, ” he concluded.
Traci Otey Blunt
Miguel Penella, RLJ Entertainment CEO stated, “Traci Otey Blunt has demonstrated an expertise of the digital entertainment market in a short period of time.
Her experience in creating profitable campaigns to reach African American and city audiences, coupled with her decisive results-oriented management style are an effective combination which will help UMC continue to expand. In addition to leading UMC, Traci will always serve as the EVP for Corporate Affairs leading RLJE’s corporate marketing communications and public affairs. ”
“I am pleased and excited to have the confidence of RLJE management and the opportunity to direct and grow UMC at this time, ” said Traci Otey Blunt. “My immediate strategic goals for UMC are to grow our subscriber foundation by creating a destination for the UMC audience to find compelling and primary content created by the most talented African American writers and producers.
UMC will create a business model where the often underemployed African American creative local community will find a place to showcase their work product and be compensated simply by subscribers who enjoy watching UMC entertainment.
We also want to further expand UMC’s electronic footprint by making UMC available on a lot more platforms and devices. Finally, I want to come up with an innovative way that digital content providers can be recognized plus rewarded by the industry and their peers for the outstanding creative content material they produce now and in the near future, ” she concluded.
The UMC team contains Angela Northington, SVP Content Purchases & General Manager; as well as Farah Noel, Manager, UMC Publicity and Corporate Affairs; and Lauren Spencer, UMC Digital Marketing Manager.
About Urban Movie Funnel (UMC)
Created by Robert L. Johnson, Chairman of RLJ Entertainment and founder of Dark Entertainment Television (BET), Urban Film Channel (UMC) is the first membership streaming service created for African American and urban audiences in North America which includes quality urban content and displays feature films, documentaries, original collection, stand-up comedy, and other exclusive content. UMC offers a free 7-day trial and thereafter is just $4. 99/month or $49. 99/year. Subscribers can access UMC from multiple gadgets (tablet, phone and laptop), upon Roku, Amazon Prime, Amazon Fireplace TV, iOS, and Apple TV to watch movies from today’s many recognizable talent available on demand plus commercial-free. For more information, please visit urbanmoviechannel. com .
About RLJ Entertainment:
RLJ Amusement, Inc. (NASDAQ: RLJE) is an enjoyment content distribution company in primarily North America, the United Kingdom, and Australia. RLJE’s titles are distributed in several formats including broadcast television (including satellite and cable), theatrical and non-theatrical, DVD, Blu-Ray, digital down load, and digital streaming.
With its popular OTT branded channels, Acorn TV (British TV) plus UMC (Urban Movie Channel), RLJE targets distinct, premium audiences and urban niche audiences. The company expands its proprietary digital channels through development, acquisition, and distribution associated with exclusive rights of program franchises and feature film content Through Acorn Media Enterprises, its UK growth arm, RLJE owns all rights to the hit UK mystery collection Foyle’s War and is developing brand new programs. RLJE owns 64% associated with Agatha Christie Limited, which manages the intellectual property and posting rights to some of the greatest works of mystery fiction, including tales of the iconic sleuths Miss Marple and Poirot.